Social media giant Facebook has subtly changed its slogan as seen on its homepage.
Apparently, the previous tagline that has been used for the better part of the decade has been changed. Previously, the home page tagline read “It’s free and always will be”. However, it now simply says “it’s quick and easy”. Evidently, this change prompted a series of concerns and comments from users. There have been comments that Facebook plans to start charging its users a monthly service fee.
According to reports, the change occurred between August 6 and 7 this year.
Facebook plans a new business model
Fortunately, this change simply means that Facebook plans to adopt a new business model for its services. Notably, Facebook’s terms of service still state the use of the social network remains free. However, the same cannot be said for those who require developer access and third-party services.
Ultimately, if you’re an end-user, there’s a high chance that you won’t need to pay anything. Although, you might need to ready yourself to see an increase in the number of advertisements and sponsorship as you surf the site. As these figures that Facebook plans to start heavily relying on advertisements and sponsorship to up its profits. Then again, reached for comment, Facebook still has not given a full and final confirmation on the matter.
Currently, Facebook figures as one of the largest companies in the world in terms of revenue and profit. In 2017, the company raked in over $40 billion in net revenue. Notably, 89% of its earnings came from advertisements.
The company was founded by Mark Zuckerberg while working in his dorm room at Harvard University in 2004. Since then, it has become the largest social media platform in the world. Notably, the company has figured in a number of scandals on data and user privacy.