Greggs, the largest bakery chain in the UK, is secretly making a vegan version of all their meaty menu like their sausage roll.
The company’s vegan sausage roll became a hit when they started selling it last January. That’s why they are thinking to do it with their steak bakes and pasties.
Moreover, the vegan sausage roll began as a test. But as soon as it was presented into all 1.950 stores, it leads to a 14% increase in sales.
Mr. Whiteside, chief executive of Greggs, said that they wanted all the things in their menu will have a vegan version of it.
“If we can produce something that tastes just as good as the meat version, then that will sell very successfully. That’s what’s been shown with the vegan sausage roll.”
The Vegan Society says there are 600,000 vegans in the UK in 2018 compared with 150,000 in 2014.
Mr. Whiteside envisioned that their vegan sausage roll will help transform the image of the largest bakery chain in the UK, from “an old-fashioned bakery” into a “modern bakery and food on the go”.
But how does the bakery make their vegan sausage roll?
The Greggs vegan sausage roll is made of fungal mycoprotein as an alternative of pork and contains a paler pastry cylinder because of the absence of a fat-based coating.
We wished that more food establishments will create their own vegan menus just like what Greggs do. Let us share this story so that more people will know about this one.
If you’re a vegan, visit Greggs now and grab your own vegan sausage roll.