Mcdonald’s getting in the game and testing out their fried chicken sandwich two cities.
Mcdonald’s is testing out their fried chicken sandwich. The sandwich made with fried chicken fillet top with butter and pickles on a potato roll. The chain is also testing its deluxe version with tomatoes, lettuce, and mayo in Knoxville, Tennessee, and Houston, Texas.
Mcdonald’s getting in the sandwich wars
They already serve the McChicken and they also tested out a number of different chicken sandwiches. But they have failed to inspire the excitement for their customers. Maybe the new version could be a way to bring more customers to compete with rivals like Chick-fil-A.
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The board of the National Owners Association, a group of McDonald’s franchisees that formed in 2018, wrote in a July letter.
A favorite, that our customers want, is a chicken sandwich. Unfortunately, they have to go to Chick-fil-A for it,
Chick-fil-A’s results demonstrate the power of chicken. Yes, we have great Chicken McNuggets and our McChicken is a very good product. But we do not compete in the premium chicken sandwich category, either grilled or crispy,
In October, McDonald’s told CNN Business
We are inspired by the customer demand for premium chicken sandwiches, and are working closely with our franchisees to deliver what our customers want. Stay tuned.
I think now is the time that you try the new fried chicken sandwich that Mcdonald’s is offering.