Kevin Feige has been named as Marvel Studios’ Chief Creative Officer, reports say. Feige, who currently sits as the President of the studio, now holds two key roles in the company.
According to reports, Feige now assumes full creative control for all Marvel storytelling. Additionally, Feige’s scope now goes beyond the much-acclaimed Marvel Cinematic Universe as he also takes on the helm of other media. Among others, Feige now heads Marvel’s publishing, film, tv and animation offerings. However, despite the movement, Feige still reports to Walt Disney Studios Co-chair Alan Horn and Alan Bergman.
The decision to place all film and television production and the creative aspects of publishing under Feige comes at an important inflection point for the company. Marvel is moving into a second phase of its superhero film franchise launches, after an unprecedented record of success in its first decade. And the move comes as efforts to generate Marvel TV series for other platforms has wound down but soon will begin a new phase as Marvel creates premium content for Disney+.
Kevin Feige has been part of almost all Marvel films to date
Incidentally, Kevin Feige has been part of almost all Marvel films to date. Accordingly, the idea of a shared universe (or multiverse) where superheros could interact with each other on film came from him. Apparently, Feige’s innovative approach to superhero film making led to the creation of the MCU. With 23 films, the MCU figures to be the biggest film franchise of all time. Accordingly, under Kevin Feige’s leadership, the Marvel Cinematic Universe netted close to $26 Billion in revenue.
Consequently, Kevin Feige looks to create a full shared realm where all Marvel characters would be featured. In essence, the shared universe shall now also include other media platforms.