Say goodbye to iTunes.
After 18 years, the beloved music repository finally closed the shop. Amid a growing digital economy, it simply lost its touch and became an irrelevant item. Hence, Apple decided to sunset the once-popular software.
According to reports, Apple now focuses on streamlining their new Apple Music app. CNN reports that the app focuses on music and “personalized recommendations”. Accordingly, its Podcast app provides an assisted search through machine learning. Moreover, their TV app “blends content from networks such as HBO and Showtime”.
Apple launched iTunes in 2001 as Mac’s music and media player. However, it transformed towards being a market place where users can purchase songs and albums. iTunes Store formally launched in 2003 and became the world’s largest music store at the time. Consequently, iTunes sold songs for as low as $0.99. Subsequently, full-length albums went to about $9.99. In essence, iTunes digitized music and paved the way for physical album sales to go down.
However, the software simply got out of touch
As the digital age progressed through the new decade, easier and more personalized opportunities to access music and media came about. Accordingly, some of these music apps are Spotify and Deezer.
iTunes sold music; People want subscriptions
According to Randy Nelson of Sensor Tower, “The move away from iTunes really shows the general industry move away from sales”. Moreover, people nowadays are preferring subscription services than sales and ownership. And this is partly why iTunes sunset.
Likewise, Jack Kent of IHS Markit echoed the same sentiments. In an interview, he mentioned that: “For Apple’s own business, it marks the strategic shift away from a central hardware focus to a business in which subscription content and services are increasingly important for margin and revenues,”.
Here’s to hoping that Apple Music works wonders for the subscription frenzied consumer base.