Hasbro buys out Entertainment One for $4 Billion

Hasbro buys out Entertainment One for $4 Billion

Hasbro, the toy manufacturer giant, buys out Entertainment One for $4 Billion. With the buyout, the company that produces Transformers and Power Rangers toys will now also be producing Peppa Pig shows, reports say.

With this, the company’s list of assets would definitely get longer. As it is now one of the world’s largest toy manufacturers, beating out Mattel, it now has the opportunity to venture into new territory. As the toy giant pivots to establish its marketability towards younger ages, this acquisition became widely regarded as an essential step.

With the addition of Peppa Pig and PJ Masks, the company now has direct access to the show’s content. As such, the company is expected to steer the direction of these children’s show soon enough. However, those are not the only assets that Hasbro acquired. Apparently, the company likewise received a number of “PG” and “R” rated content. And the company was not fully aware of it.

Hasbro now also owns Death Row Records

Death Row Records, the record label behind the music albums of notable rappers Tupac, Dr. Dre and Snoop Dogg, is now owned by Hasbro. This comes after Hasbro fully acquired Entertainment One.

via Pixabay

Unbeknownst to many, Entertainment One purchased the bankrupt Death Row Records in 2013 for $213 Million. Interestingly, Hasbro chief Brian Goldner was totally unaware that he now owns the master files of tracks such as Dr. Dre’s Greatest Hits and Snoop Dogg’s albums.

With this acquisition, it would be a sight to see how the toy manufacturing giant work around the idea of being a kid-oriented company while owning “R” rated rap and hip hop tracks.


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