Frozen 2: Another Box Office for Disney

Frozen 2: Another Box Office for Disney

It looks like Frozen 2 is on its way to Disney’s sixth box office hit this year. As you know, five Disney films made than $1 billion at the box office this year.

Frozen 2

The studio’s animated film is a sequel to the 2013 movie Frozen. The movie brought in an estimated $127 million in North America this weekend. It also made more than the opening of the original, which brought $93 million over the Thanksgiving holiday in 2013. And it exceeded the industry expectations that the sequel would make $100 million this weekend.

Frozen 2

The movie also set the record for the most significant global opening for an animated film ever, making an estimated $350 million worldwide.

When the movie Frozen release in 2013, it quickly became one of Disney’s top franchises. It inspired merchandise, theme parks, and even Broadway shows. Despite coming six years after the original movie, the sequel was able to hit record-breaking numbers for Disney.

Disney has five other blockbuster movies this year like Avengers: Endgame, Toy Story 4, and the Lion King that made more than $1 billion globally. By July, Disney had already set the record for the highest-grossing year for a studio ever.

Disney’s pitch perfect 2019 strategy once again continues to pay huge dividends.

Paul Dergarabedian, the senior media analyst at Comscore (SCOR), told CNN Business. He added that the film delivered a family-friendly theme, which solidified Disney’s position as the highest-grossing studio this year.

The overall 2019 North American box office is down roughly 7% compared to the same point last year. So the success of the movie came just in time.

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