Luxury car brand Audi keeps a “nose team” to conduct and ensure strict quality assurance measures to produce high-quality models.
The Audi Odor Team or internally known as the “Nose Team,” smells every vehicle’s interior components to detect odors. The members assess if the smell is whether good or bad, then coordinates with the engineers to neutralize the scents.
The “new car smell” is a plastic, possibly toxic aroma that lingers in vehicles fresh off the assembly line.
This smell is usually annoying and consumers do not like it. Many automakers only address the issue by spraying air fresheners that are arguably just as repugnant.
Audi, however, employed a team of scientists to sniff its cars. The public just recently heard about this after the company’s tweet, which earned 1,300 likes.
Established in 1985, the team’s office is located at Audi’s Bavarian Quality Centre. Members explained that smell hugely affects a customer’s perception in a car’s other comfort features.
According to an article, the Nose Team grades about 500 components. Materials and chemicals used inside the model varied from one as “odorless” to six which contains “unbearable” smell.
The model passes for testing if it gets less than four, which equates as “irritating.”
Meanwhile, the team receives random production models at times for testing to ensure they still keep their fresh smell while on the production line.