Apple removes 181 of its vaping apps in the mobile App Store globally. The company said this on Friday.
The company said Apple apps are a mix of stores, social networks, news, and games. They represent only 0.00010% of the 1.8 million apps available through the mobile App Store.
The company said they’ve been moving in this direction for months now. In June, Apple outlawed the promotion of vaping products in the app store and did not approve any vape-related apps.
The apps that are now banned will continue to work for customers who already have them downloaded. Furthermore, they can transfer it to a new device.
Apple removes vaping apps and gets recognized
American Heart Association and the GHD Campaign for Tobacco-Free Kids were moved by Apple’s decision.
Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, said in a statement.
By taking e-cigarette related apps off the App Store, Apple will help reduce youth exposure to e-cigarette marketing and discourage youth use of these products. Apple is setting a welcome example of corporate responsibility in protecting our kids
Research published recently in the medical journal JAMA found that in 2019, 27.5% of high school students and 10.5% of middle school students currently use e-cigarettes. Based on that data from the National Youth Tobacco Survey, researchers estimated 4.1 million US high school students and 1.2 million middle school students currently use e-cigarettes, and 970,000 use them daily.