After 7 years and 500 interviews in total, Richard St. John has unveiled the 8 primary tools that lead to success. So what are the main traits you should be working on? For starters, passion and hard work. You also need to focus on a key area and continue to improve your offering, which will come through a great deal of practice. Also crucial is pushing through all the self doubt and shyness that come with achieving your goals and continuing to develop your ideas while serving others. Lastly, persisting through failures and all the crap (criticism, rejection, assholes and pressure) that comes with starting a business.