Possibly you have not read Michael Blanding’s book The Coke Machine: The Dirty Truth Behind The World’s Favorite Soft Drink. Possibly coca cola is indeed your favorite drink and your meal never passes without it. If nutritious proofs of its dangerousness do not affect your decision to drink it, maybe you will be moved by moral shortcomings of the company producing coca cola. Blanding’s book relates many unethical decisions the company made during its history. Here are some of them.
1.The Company's Expansion During the World War II
The company producing coca cola has always had the desire to take over the world. It spent many efforts, for example, to build an association of coca cola with Santa Clause so that thinking of Christmas, people remembered to purchase cola, too. Much less ethical the company behavior was during the World War II. They convinced the government that American soldiers associated coca cola with home and vowed to supply every soldier with a bottle of it whenever they were. In order not to fly their bottles across Europe, the company simply built factories there.
2.The Company and The Nazi Germany
Before the World War began, the company exported coca cola to Germany in huge quantities. Naturally, when Germany launched the war in Europe, it did not want to lose its profits. Moral and ethical issues arising from doing business with the Nazi Germany did not outweigh its desire to get richer. So, in order not to provoke the public outcry by exporting coca cola to the fascists, the company simply built its factories in Germany. This was cheaper, less troublesome, and looked less ugly in the people's eyes.
3.Factory Workers in Germany During The World War II
By 1943, the company naturally started to experience a sugar shortage in the European countries where it had factories. To prevent the possible material damage, the company came up with the idea to make a drink using extracts from fruits. This is how Fanta appeared. Later, the company also started to experience a shortage of workers on its factories. The problem was successfully solved by making prisoners of Dachau, Buchenwald, Chelmno, Treblinka, Belzec, and other concentration camps to work for them.
4.The Company's Agreement With Schools
In the 90s, the company signed an agreement with schools in America that forbade them to sell any other beverage on their properties. In return, the coca cola company paid every school about 3,000 dollars per year, which is a dollar per each pupil. As result, children had no choice but to drink cola when they were thirsty at school.
5.Contracts with Movie Productions
From 2001 to 2009, the Coca cola company signed 85 product placement contracts with movie producers, allowing its soft drink to appear in most of the children movies. When children watched, say, Harry Potter or Madagascar, they saw their favorite characters drinking coca cola and wanted to imitate them.
6.Coca Cola And Water
The Coca Cola company works this way: it has The Coca Cola Enterprises factories, where they make the powder, whose recipe is closely guarded by the company. There are also numerous companies throughout the world that mix this powder delivered to them from the Enterprises factories with water and bottle them up. It often happens that bottling factories dissolve the powder not in distilled but in tap water.
7.Coca Cola And Coca Plant
The company hushes up the fact that during the first twenty years of the drink's existence, it contained powdered coca leaves; that is, the plant that is known throughout the world for its psychoactive alkaloid, cocaine. It is only in 1906 that the company stopped using coca leaves in their drink's recipe.